Raw Moroccan clay ready to be handcrafted into zelligeĬlé introduced zellige to the US market when clients were hoping for some of the Moroccan magic that they fell in love with while visiting. All you’re left with is a watered down version of zellige not the real deal. They cannot offer the treasured zellige characteristics of pitted surfaces and hand-chiseled edges. While these imposters may be just fine for certain clients and certain projects (they’re certainly more affordable), we have found that offering these look-alikes with their machine-cut edges simply aren’t real zellige, and that isn’t the clé way. These are the telltale signs of something that is hand-made and serve as a reminder of the tiles' great history, like a stamp of authenticity.Īs zellige has become a social media must-see, many zellige-like products have been released.

Rest assured: these beautiful flaws, irregularities and variations are 100% authentic. The glossy glazed surfaces often have chips and uneven colors and edges, which can lead Instagram-loving clients (looking solely at the final installation) confused and feeling like they might have defective tile. The most defining characteristic of zellige is it’s imperfections and variations. Our successful quest to offer authentic zellige has led to some confusion as to what actually constitutes true zellige. What Is So Remarkable About clé Zellige Tile? Real artisan zellige is instantly identifiable thanks to its hand-chiseled edges and pit marked surface clé’s zellige collection is precisely this: a combination of tradition, artistry and expert craftsmanship, curated from the exact location in Morocco where zellige tile-making began in the 10 th century. True authenticity is found in products that tap into and embrace their roots. In the world of tile, it’s a very real thing. The concept of authenticity is not new for us, even though the term has become a marketing buzzword as the world seeks comfort in heritage products and artisan crafts. “Authentic” has become a word that has special significance at clé.

Whether glazed or natural, zellige is a historic craft with unique attributesĬhoosing the “difference” with clé Zellige Tile

Cle word 2019 crack